In this Age of Startups, Knight's Nike is the gold standard, and its swoosh is morethan a logo. Today, Nike's annual sales top ,0 billion.

Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. 'Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launcheda company with one simple mission: import high-quality, low-cost running shoes from Japan. Together,harnessing the transcendent power of a shared mission, anda deep belief in the spirit of sport, they built a brand that changed everything'-,Provided by publisher. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Knight details the manyrisks and daunting setbacks that stood between him and hisdream-along with his early triumphs. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business-a businessthat would be dynamic, different. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story,beginning with his crossroads moment. But Knight, the man behind the swoosh, has always remained a mystery. In an age of startups,Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed ,000 his first year. In 1962, fresh out of business school, Phil Knight borrowed ,0 from his father and created a company with a simple mission: importhigh-quality, low-cost athletic shoes from Japan. 'In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.

Phil knight book